Meet Classic Blue
The Pantone LLC, a global authority on colour and provider of professional colour standards for the design industries, recently announced its colour of the year. Colour experts at the Panton Color Institute have chosen Classic Blue as the colour of 2020, stating that it is a colour that offers a ‘reassuring presence instilling calm, confidence, and connection’.
Since the start of the tradition more than 20 years ago, Pantone’s announcement is the ultimate influencer, as it will dictate blue trends in the markets of fashion, beauty, interior design, and advertising. The Institute made the decision based on a trend analysis examining a wide range of influences, including films, art, fashion, design, travel, technology, social media, and sporting events. The company called the shade a ‘dependable and stable foundation from which to build as we cross the threshold into a new era’.
Leatrice Eiseman, the Executive Director of the Institute, said: ‘We are living in a time that requires trust and faith (…) A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication’.
The colour is meant to be an antidote to the stresses of everyday life in 2020, particularly due to technological advances, Pantone said. Even though the Institute’s executives deny the choice has any ties to the current political climate, one can’t help but wonder what political message the colour sends? In any event, prevalent in the sky and water, the colour has become associated with optimism and positivity in the mental realm, and it infuses elegance as well as a sense of solidity into any creative work.
According to the Institute, the colour resonates with the need for a reliable and stable foundation that will help us cross into new beginnings. So, since we are now trying to make sense of techno-utopian, globalized ideals, perhaps this Classic Blue colour shouldn’t just be the colour of 2020, but a colour that provides a passageway to the future?
Let’s take a look at how, in recent years, Packshot Factory has imbued our product photography & film work with various shades of blue.
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